Saturday, April 12, 2008

Divided We Fail: Worst Slogan Ever?

I'm not a professional copywriter or anything, but really, is "Divided We Fail" the best they could come up as the name for a new not-for-profit organization that does . . . what, exactly? I have no idea after watching the TV commercials showing moody black and white shots of Ben Affleck and Reese Witherspoon uttering profound comments about humanity.

But back to the name. I get the point: "United we succeed." But setting up "Fail" as the thematic punchline strikes me as being ass-backwards.

By the way I like both Affleck and Witherspoon. I've interviewed both of 'em and they're bright people so. . . whatever.

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